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Say NO to Formaldehyde

Keratin is a protein that is naturally found in our hair and is essential for strong and healthy locks. However, many commercial keratin treatments contain formaldehyde, a carcinogenic chemical that can cause serious harm to both our hair and health. If you are looking for a keratin treatment that is both safe and effective, then our DIY keratin treatment, which contains 0% formaldehyde may be the solution you have been searching for.


Formaldehyde is a transparent gas with a strong and penetrating scent. It has gained notoriety for its utilization as a preservative in medical labs and mortuaries. Although the gas occurs in small quantities in natural sources such as plants, food and smoke, it is considered safe for use as a preservative in cosmetics as long as it is present in low levels and is used in compliance with legal regulations.


You can be exposed to formaldehyde when the product is:

  • applied to your hair,

  • heated on your head with high temperature blow dryers and flat irons, or

  • being used on other customers.

You may continue to be exposed to formaldehyde until the product is washed out of your hair.


When present in excessive quantities, formaldehyde can lead to various negative health effects such as skin irritation, hair loss, permanent skin sensitivity, and irritation of the eyes and nose. It has been known to cause breathing difficulties and asthma in some individuals. Additionally, it has been classified as a Group 1 carcinogen by the World Health Organization's International Agency for Research on Cancer, meaning it is acknowledged as a chemical that can cause cancer in humans when exposure is high and prolonged.


Numerous hair care products that have been found to contain excessive amounts of free formaldehyde have been pulled from the market. Some of these recalled items include Brazilian Blowout Professional Smoothing Solution, Global Keratin Taming System with Juvexin, HydroSpa Keratin Smoothing Treatment, Keratin Complex Smoothing Therapy for Blonde Hair, Keratin Complex Express Blow-Out, Keratin Complex Intense RX, and Keratin Complex Smoothing Therapy.


By opting for our formaldehyde-free keratin treatment, you can avoid the harmful effects of this toxic substance and enjoy the benefits of a keratin treatment without the risk. Why wait? Treat yourself and your hair to a formaldehyde-free DIY keratin treatment today!







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