on July 01, 2025
No one really prepares you for how much you’ll disappear into motherhood.
You expect the sleepless nights. The cold coffee. The foggy brain. But what hit me hardest wasn’t the chaos — it was realising how far away from myself I felt.
I was doing everything I was supposed to be doing. Feeding. Changing. Settling. Loving. Holding. Googling. Surviving. But at some point, in the middle of all that, I looked in the mirror and didn’t quite recognise the person staring back.
I didn’t feel bad about it exactly — just… gone. Flat. Like someone had turned the colour down on me.
I used to love getting my hair done. I’d never skip my brows. I liked the feeling of looking fresh, polished, pulled together. Not for anyone else, just for me. But suddenly I couldn’t find the time, energy, or mental space for any of it.
Salons? Out of the question. Appointments? What even is a babysitter? I couldn’t even finish a cup of coffee, let alone sit through a 3-hour keratin treatment. Don't even get me started on the mum guilt for even stepping out for an hour or two to do my nails.
Even The Small Things Feel Like Too Much
When you’re a new mum, even the smallest things can feel heavy. Washing your hair. Replying to texts. Choosing clothes that aren’t covered in food stains. You want to feel like yourself, but you're pulled in so many directions you don’t even know where to start.
And no one’s checking in on you the way they check in on the baby. No one asks, “Are you still in there?”
I missed me. Not the pre-baby version — I wouldn’t trade this life for anything — but I missed the bits of me that used to feel more alive.
So I Did Something
Before all this, I was a lawyer. Corporate. Fast-paced. Non-stop. I was a first time, full time step mummy to my beautiful stepson, had a career and about 3,000 tabs open in my brain at any given time. I was “doing it all,” but I felt like I was constantly running on empty.
I then had my first pregnancy and my beautiful daughter came into my life changing it in the most beautiful way, more beautiful that I could have ever imagined. When they say "you won't understand until you have kids"... It's true.
Then I had two kids and time really WAS NOT on my side anymore. As a mum, you always come last. I remember thinking, surely there’s a way to feel a little more like me without sacrificing time I didn’t have.
That’s how this brand came to life. Out of frustration, and exhaustion, and love. I wanted something real. Beauty that was easy. That worked. That didn’t require me spending my Saturday (the ONLY day to myself and for my family) in a salon.
So I started trying to do it myself... and it really was not has hard as it all looks.
I created kits that gave me a moment back. Not a full day at a spa. Just a moment. To feel good. To look in the mirror and say, “There she is.”
This Isn’t About Looking Perfect!
It’s not about being polished. It’s not about being “put together.” It’s definitely not about bouncing back.
It’s about remembering yourself. Because, for me at least, showing up to school drop off or being able to leave the house and look FRESH makes the world of difference.
It’s about waking up and simply brushing up my brows, running a comb through my hair and having pretty lashes on already. All of this makes everything seem to feel SO MUCH easier. It makes you feel like the version of you who used to show up for herself.
Some days I still forget to eat or have the scrap toast crusts for breakfast (most days). But now, I’ve got little rituals that help. Tiny things that remind me I’m still in here. That I’m allowed to feel nice. That I matter, too.
That’s what I want this brand to be — a gentle reminder for any woman, especially mums in the thick of it, that you’re allowed to feel good.
Even if your baby’s screaming.
Even if your house is a mess.
Even if you have a laundry pile the size of Everest.
Even if you’re holding it together with dry shampoo and lattes.
You haven’t lost yourself. She’s just been busy being everything to everyone else.
Let this be the first step back to you.
I truly hope my products can help even just one new mum get that pep back in her step, because she deserves to feel pretty too.
Tasahra xox