Losing Your Pink & Taking it Back
No one really prepares you for how much you’ll disappear into motherhood. You expect the sleepless nights. The cold coffee. The foggy brain. But what hit me hardest wasn’t the...
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Big BAD Formaldehyde...
Formaldehyde is a strong-smelling, colorless gas commonly used in building materials, industrial applications, and even personal care products — including some hair straightening and smoothing treatments. While effective for its...
How Brow Lamination Became a Fad — and Then a Staple
(+ How Our Boxed Brow Bar Makes It Easy at Home) Trends come and go in the beauty world — remember feather brows? Chunky glitter? Matte foundation so flat it...
BIN YOUR HAIR PRODUCTS!
Let’s be real: most of us have a shelf (or an entire drawer) full of half-used hair products we thought we needed — serums, detanglers, leave-ins, heat protectants, shine sprays,...
Our At-Home Keratin Treatment Is a Total Game-Changer (and Nothing Like the Salon)
If you’ve ever battled frizz, humidity, or wild morning hair — you’ve probably heard of keratin. And if you’ve ever looked into getting a professional keratin treatment at a salon,...
Why We’re Here: Making At-Home Beauty Kits That Work for Real Women
Let’s be honest — the idea of regular salon appointments sounds great in theory. But for so many women today, the reality is that time, energy, and finances just don’t...