on June 30, 2025
Let’s be honest — the idea of regular salon appointments sounds great in theory. But for so many women today, the reality is that time, energy, and finances just don’t stretch the way they used to. Between school drop-offs, long work days, dinner prep, deadlines, toddler tantrums, side hustles, and everything in between, keeping up with salon visits can start to feel like an impossible luxury.
We started this brand because we saw the gap. We felt the frustration. And we knew there had to be a better way.
Our mission is simple: to make high-quality, salon-style beauty accessible for real women — the kind of women who are juggling a million things, but still want to feel confident and put together. Whether you're a busy mum, a career-driven go-getter, or someone who just values flexibility and smart spending, our kits were made for you.
Meet Our Founder
Our founder, Tasahra, knows that juggle all too well. She was deep into her career as a lawyer — working full-time, raising two young kids, and trying (like so many of us) to do it all. But between client meetings and daycare pickups, salon visits kept falling off the list.
She loved the polished feeling of a fresh keratin treatment or perfectly laminated brows, but not the time commitment or the cost. One day she had a simple thought: what if you could get those results from home — without spending hundreds and locking in appointments weeks in advance?
That thought turned into a trial run of her own DIY keratin kit — and it sold out. That’s when she knew: this wasn’t just a personal problem — it was a universal one. Women everywhere were craving beauty solutions that respected their time, their budget, and their everyday lives.
So, she left law and poured her heart into building a brand that supports women in their real, messy, amazing lives. And it’s grown from there.
Why Beauty Needs to Change
Salons will always have their place — but beauty shouldn't be gatekept by time, money, or access. The reality is, for so many women today, life has changed. We’re working more, parenting more, stretching further. The “standard” beauty routine just doesn’t fit the modern schedule anymore.
That’s where we come in.
We’ve created a line of professional-level at-home beauty kits that bring the treatment room to your bathroom. From our smoothing keratin treatment that transforms frizz into sleek, glossy strands, to our Boxed Brow Bar that lifts and tints brows in minutes, to our luxurious Honey & Jojoba Hair Oil that acts as a detangler, shine booster, and heat protector — every product is designed to give you results you can feel good about, without the stress of salon bookings or blowouts to your bank account.
Our products are:
- Beginner-friendly
- Cruelty-free
- Designed with busy women in mind
- Proudly Australian-owned and based in Sydney
- Whether you’re sneaking in five minutes of self-care before the school run or carving out some pamper time after bedtime, our kits are here to help you feel like you again — polished, powerful, and totally in control.
More Than Just Beauty
This isn’t just about hair and brows and lashes. It’s about giving women back their time. It’s about feeling put together on the days where everything else is chaos. It’s about not having to choose between showing up for your family, your career, and yourself.
Because you deserve beauty that works with your life — not against it.
We’re so proud to be part of this shift. And we’re just getting started.
Thanks for being here with us 💕