LIVE KERATIN REVIEWS

HOW TO USE

PREP & APPLY

  • Wash hair with sulfate-free shampoo (no conditioner) and dry hair 100%.
  • Section hair into parts using clips and apply the Keratin Treatment using a brush and comb. Apply evenly to full lengths of hair. Do not apply directly on the scalp.
  • Leave product in for 40-60 minutes.

RINSE, DRY, STRAIGHTEN

  • Rinse out 20% of the product from hair in a shower or basin. For example, hold hair under running water for 10-20 seconds and then squeeze water/product out of hair.
  • Blow-dry hair and straighten using a hair straightener at a minimum of 230 degrees. Straighten in small sections going over each section 5-10 times depending on hair type.

FINISH

  • Once hair has cooled down, wash hair using sulfate-free shampoo and conditioner.
  • For type 4 hair (coil, springy or tight curl hair types), product can be left in for up to 3 days for increased effect.

Overall rating: 4.8915663 / 5 from 83 reviews.

AI Generated Review Summary

Summary topics

Review topics: [].

Review highlights

Reviews

Keratin absolutely amazing for frizzy hair

"I struggle with naturally frizzy hair and nothing has helped it before, even when i would strtaighten it, it wouldnt keep straight. Not only has my hair stayed straight until the next wash after straightening it also dries with close to no frizz which has been an insane game changer!"

Felecia (5/5)

Would buy again

"Fully honest opinion. The Pros: It really does give you smooth shiny healthy looking hair. In the rain, my hair hasnt frizzed up and tjats been great as I cant avoid being out in thw rain for my job. The Cons: Your blonde can and most likely will turn warm, mine did. So if you are an ash blonde girly, I dont know how you'll find it. I was under the impression it would keep your hair completely straight and I wouldnt have to use straighteners-not the case. When you apply it, dont oversaturate or it is way too much and is heavy and greasy. Also, have found my hair cant go past 3 days before looking greasy, which is a tad annoying. But overall I think it does look nice and I like the ability to stay smooth. I am inclined to go back to brunette because I feel the shine would just be so much nicer and the way it turns my highlights warm is quite a bummer."

Jasmine (5/5)

"My hair was very frizzy, dry and hard to manage, my hair feels so light, soft, no frizz & perfectly straight. Will definitely be purchasing again. 100% recommend, easy process to do yourself."

Megan (5/5)

The best at home keratin treatment ever!

"I honestly can’t believe I can finally enjoy my hair without constantly worrying about frizz. This product has been a total game-changer! I haven’t needed to straighten my hair for over a month now, which is huge for me. Not only has it saved me so much time, but it’s also given my hair a much-needed break from all the heat damage."

Vinotha B. (5/5)

"Phenomenal!! Will definitely buy this again. So good not to have to pay $400 at the hairdresser."

Kelly (5/5)

I love the Keratin Treatment

"I love the Keratin Treatment and Hair Oil but the Hair Oil didn't arrive with the order :( Products are amazing though. Highly recommend"

Ms M. (5/5)

Highly recommend

"My hair is noticeably smoother, frizz-free, and much easier to manage. It has cut down my styling time significantly and makes getting ready so much quicker. Highly recommend for anyone looking for smoother, low-maintenance hair"

Komal B. (5/5)

Amazing product

"I honestly didn't know what to expect from this product. I've always had my keratin treatments done in a salon, so this was my first time trying an at-home treatment. I was surprised by how simple the whole process was. Looking back, I almost feel like salons make it seem much more complicated than it actually is. What really impressed me was that I could already see a difference while blow-drying my hair. The shine was noticeable straight away, which I wasn't expecting at all. But once I finished straightening it. I was genuinely blown away. My hair looked so smooth, shiny, and healthy. I've shown the results to all of my girlfriends, and they were just as impressed as I was. Definitely one of my best beauty finds this year."

Tina (5/5)

Photos don’t do it justice

"I was sceptical for sure! Even during the process I was. After blow drying my hair I was a bit disappointed and definitely didn’t trust the process. After I straightened and completed the process I haven’t stopped looking at my hair in the mirrors. Again photos don’t do it justice and I highly recommend it!"

Lauren (5/5)

"I normally get my keratin treatment done through my hairdresser. My last treatment was Nov 2025. I used this product in my hair for 1hr following instructions. It has burnt my hair. My hair just breaks now. I have my hair coloured blonde and it turned it gold and yellow. I wish i never used this stuff."

Paulette (1/5)

Q&A